Includes bibliographical references.

The legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance -- Buying a business -- Leasing or buying equipment -- Financial management -- Credit and credit collection -- Record keeping -- Marketing research -- How to find and introduce a new product -- How to price your products and services -- Advertising and publicity -- Personal selling -- How to make money with trade shows -- How to develop a marketing or business plan -- Recruiting employees -- Protecting your idea -- Personnel management -- How to avoid getting ripped off -- How the computer can revolutionize your business -- Appendix I. SBA Field Offices -- Appendix II. Minority Business Development Agency Directory -- Appendix III. Small business organizations and contacts -- Appendix IV. Business services directory -- Appendix V. Small business administration business plan and qualifications résumé -- Appendix VI. Guide to free tax services provided by the IRS -- Appendix VII. Directory of small business investment companies.