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Marketing social change :

by Andreasen, Alan R.,
Published by : Jossey-Bass, (San Francisco :) Physical details: xx, 348 p. : ill. ; 24 cm. ISBN: 0787901377 Subject(s): Social marketing. | Social change. | Social problems. | Behavior modification. Year: 1995 List(s) this item appears in: marketttttttttttttttttttttttttttt
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Item type Location Collection Call Number Status Date Due
Non-Fiction Books Non-Fiction Books ECSU Library - Main Campus General Stacks Non Fiction 303.4AND (Browse Shelf) Available

Includes bibliographical references (p. 321-337) and indexes.

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